google adsense : What changes from 8 April 2009? privacy, disclaimer and various…
Someone has already noticed, but in Google AdSense, occasionally, pops up a panel that says:
In view of the introduction of interest-based advertising, make sure that the Privacy Policy your site to be updated within the day 8 April 2009. The data on visits to publisher sites will be used to create interest categories of users, thus providing more relevant ads and helping publishers to increase their earnings over time.
Some might be displaced, but according to Google advertising interest will be a way to optimize your ads, to show more targeted depending on the user navigates to a website, so much so that they have made available a panel, dedicated to “sailors”, allowing you to choose whether to install on your computer a cookie that will make sure to show, at all sites where there is AdSense, advertising relevant to their interests. Likewise, AdSense appeared in a similar option, to decide if the webmaster wants to activate this feature (recommending it, seen that the decommissioning would, according to them, a decrease in ad)
The interest-based advertising enables advertisers to reach users based, precisely, their interests (ad is. “Sports fans”) and ads related to previous user interactions, such as visits to advertiser websites. Upon completion of interest-based advertising, tool Ads Preferences Manager allows users to view and edit their interest categories.
With regard to the webmaster, to put in place, I want to add some lines in your Disclaimer (I have inserted into the footer, in the lower right, should put in such a way that it is always visible on each page) that warn the user about this new feature, and stating that their privacy will not be violated in any way, because to do everything in a transparent manner (??) we think the cookies big G.
This is what I added the disclaimer:
How do you safeguard the privacy of the users of my site?
The user information collected through interest-based advertising are used in accordance with the Google Privacy Policy. They are not used to personally identify users, as they are not used personally identifiable information to ads based on interest. for more information, consultation will Privacy Policy for Google Ads and Privacy Policy YouTube.
Also, users can know how the ads are tailored to their interests through the instrument Ads Preferences Manager, available in the Google Privacy Center and clicking on most links "Ads by Google" in Google ads. Users can add or remove categories to improve the relevance of the ads that display or opt out of interest-based ads. With this tool, we hope that users will feel involved and comfortable when display ads. for more information, consult the Privacy Center Google Ad.
Personally I do not see buon'occhio of these initiatives, advertising interest could be yet another way to draw people's interests (as if that were not enough Facebook), ma tant'è, I must say that Google allows individual users to turn it off, and to show their ads generic.