10 recommendations to improve the title of a post (e the visit)
Remember the initiative to Problogger.net I mentioned in this article, which consisted of maybe a month and, day to day, follow the tips to improve your blog?
Well there is still something that was not pursued, something that at first glance may not be relevant, but unconsciously can capture the attention of a reader, ed ha molto peso in ottica SEO : the title of a post.
Darren Rowse ha just depth this aspect (at the level of curiosity, the post comes from “future”, because having been written in Australia, it already has tomorrow's date 😛 )
Similarly in which attention is paid, in static pages, d include in h1 tag words that best describe what we are talking about the page, and because search engines give much weight to those words (in this regard read the article on what is the importance of the various factors in optical SEO), it is important to write a very significant title, because this will catch people's attention (the user will be asked: cabbage, What will be so important to tell me), and will serve to optimize the flow of people who read the blog via RSS, that almost surely only read the headlines, and from there, in a few tenths of a second, the brain decides if it's worth it or not to read the entire post.
Summarizing:
- Concise and the more incisive, using the words that express the juice REALLY Article.
- Search engines give weight to keywords in the title, so it is best to avoid words that would waste no significant only space in the title.
- Some keywords are more important than others, as FREE, INCREDIBLE, QUICK, SECRETS, Any suggestions, and I think all of us sooner or later we were attracted by a title that promised heaven and earth (hoping it was not just smoke, altrimenti ahi ahi…)
- Intrigues the reader, asking a question, or expressing a negative opinion, supporting with valid arguments why this opinion.
- Create a series of posts, and enter in the title the chapter number, the party to whom it has come. The reader will be encouraged to follow you, because it will be curious to know the next part.
- Do not be afraid to improve them later, just like the post, no mellow, and indeed, is well seen by the search engines, to update at a later time the title, if you can find one more convincing
- Do not write thinking only as a spider, theory is widespread, in fact, that writing following a logical thread, automatically will write a text well EVEN seen by search engines. If you write putting himself in the shoes of a spider, you run the risk of writing titles crammed with keywords, but without real meaning
- Create a list, and write in the title of the post things like: 10 tips for, 15 suggestions on, Definitive Guide To…
- Experience, do not be afraid to try different combinations, to find out which ports visits (and, Maybe, more gains)
- Do not promise heaven and earth, try to stay down to earth, because it is very unpleasant to read a title inviting, and an article sterile, insipid.