Adsense and Politics in the Web 2.0
Anyone who uses Google Adsense on their site, or browsing the sites where this system is present, you will surely be noticed, in the last two months,curious banner of green, white and red.
What was it? but certainly! It was the Democratic Party's election campaign for the European elections and provincial, whose polls open today (6June ed) all 15.
How can we forget, for example the banner that quoted the lawsuit filed by Mediaset to Youtube, or those on freedom of expression?
Of this thing it also speaks Unity, in an article today, arguing that the PD is overall satisfied with this innovative method… political propaganda.
We come to the numbers:
83 advertising campaigns 40 different themes produced. Each campaign was carried out in 12 different advertising formats and the result was about 1.000 different advertising formats products.
The tools range from using the shell Display Advertising (classic banners in all sizes available) ai Keywords Advertising (text ads based on keywords in major search engines), without neglecting social networks like Facebook, Video Community come YouTube, activities of Viral Marketing and Buzz Marketing, aimed at stimulating the discussion in the major social networks, forum, blog on the issues of the campaign of the Democratic Party.
Actually was a campaign massicca, I defy anyone not to have seen one of their banners around the web, and in fact it comes well 30 million advertising pages viewed!
Regardless of political views in favor or not of such a party, a special mention must be given to those who regard the Advertising on the Web for a particular topic so, performed massively.
In the era of the Web 2.0, now more and more people are spending more time on the Web, than in the past to see on TV improbable independent journalists, that in fact do nothing but instill what is given by… “Heads”. Just think how many parties have opened official channels on Youtube, Twitter, forum, chat and more to foster communication in real time.
google adsense & members, the new frontier, and yet another means of communication on which the policy will extend their ruddy hands?
Chisa if Franceschini, in a few years, instead of talking about pensions, will talk about SEO techniques 😀