10+6 new reasons why you are losing visitors and how to solve (Part II)
Having started to analyze in this article, a couple of months ago, le ragioni per cui un sito si trovi nella spiacevole situazione di perdere visitatori (and, perhaps, consequently also gains), let's see what he has to add Problogger di Darren Rowse in merito, and considerations that have to be added on what he says…
- Seasonal traffic
If you have started blogging fairly recently, maybe you do not even notice that you will be, for i 12 months of the year, there are niches where there are physiologically collapse or sudden increases in traffic.
for example, referring to the access that can be recorded on a photo blog, we can detect the peaks at Christmas time… guess why? Simple, people are looking for a new camera as a gift for the holidays, and will try to find photographs of the test of this or that camera. Obviously the same blog, will have the negative peaks in the period from August to October, where people go on vacation and probably has already chosen your camera.
How to solve?
The first time you're gonna get a collapse of this type, you can be a little confusing, but do not worry, indeed tries to exploit this opportunity!
Search, for example, always speaking of a photo blog, to write posts that relate to recommendations and reviews on models just out during the Christmas holidays, to show and reveal tricks tutorial on how to take a photograph in January (dopo che il solito utente inesperto di turno avrà comprato la propria macchina e non saprà come usarla 🙂 ), to explain how to avoid taking bad photographs in counter-light, on the beach, in the summer months. This way you will have excellent opportunities to limit the damage and indeed, the number of your readers via RSS feed will increase.
About, to see if a certain keyword has periods of stagnation, in a certain period of the year, I suggest you use Google Trends.
- Topics of interest relating to a short period
Sometimes we try to convey a large number of visitors, taking advantage of the interest that is created around certain topics, for limited periods of time (someone is talking about the death of Michael Jackson or the earthquake in Abruzzo?).
We try to get, these casual visitors, many future regular readers, proponendogli, Maybe, button subscription to your RSS feed in a location not too hidden.
Pay attention to all the events, in your niche, will take place from here to the next few weeks, so as to be ready and prepared, and be able to write a good quality post.
- Often they posted articles
Perhaps the main reason that, slowly, causes a loss of visits, is the lack of updates in your blog.
Announcements are the lifeblood of a blog, who among us has never canceled a RSS feed from your reader, if the blog in question was not updated for a long time?
How to solve?
Post more often it is not always a solution, in reality it is much more important to write quality content, but it sure helps!
E'inutile write 15 20 post a day, as readers not only will not have time to comment on them, but not to read them. What is the ideal frequency is a question not easy to answer, you will be the one to tell if 4/5 after a week of quality, will be sufficient (generally yes).
- Cambiamenti nelle SERP di Google
For any reason (which goes from the penalization, to your hosting server that has long periods of down), may be deleted from the Google SERP, and in this way you will lose all the traffic from search engines, know, is a major source of accesses!
What to do in these cases?
Read theINEE guide Webmaster Google, and ask them to be re-included, being careful not to sell text-ads or do anything else that does not like to Google. Everything should be resolved shortly.
- Not content quality
One of the main parameters which are taken into account, when building a site / blog, is whether you want to build a quality, PROVIDE that help and valuable information to users, or merely copy-paste any crap to find the web.
Surely the inspiration may be missing in some periods, or may lack the time to write material, in these cases it is best to avoid writing an article perfectly useless, that bring no value to your blog.
Ask yourself if what you are writing will help some users… if the answer is NO, well, does nothing, Tomorrow is another day, sicuramente ti tornerà l’ispirazione 🙂
- Promotional activities
This is a field that may not affect the majority of bloggers, but it is fair to point out that, one of the reasons that cause a loss of visitors, is the interruption or a bad setting of your promotional campaign, Google Adwords or other that is… advertising is still the soul of commerce!
How to solve?
It is said that the promotional activity is forcibly tied to spend some money. You can, in fact, promuovervi via i social networks, via Twitter, i forum, the newsletter, or you can exchange links with other bloggers in your niche.
In definitiva, if you experience a drop in access, all is not lost, grab a table and try to figure out if, of 16 points analyzed in these two post, there is something that may interest you directly.
Do you have other tips? Do not hesitate to propose them in the comments!