Berlusconi, propaganda, of badges and Kaka
To work around cleverly the likely fines imposed because of the violation of a level playing field, Italian su 1, well have thought of using Studio Sport, head-sports journalism, to do a lot’ electoral propaganda, disguised as sports information.
Needless to say that Berlusconi is the President of Milan, Italia1 that is a TV network Mediaset (also owned by Berlusconi), and that, to date, we are in full campaign, well as a level playing field.
As it happens, before the fall of the government Mountains, Milan were in disarray, weakened by a bad summer transfer, the coach (Allegri, ed) was on the verge of dismissal, and fans complained the total disregard of Berlusconi on the issues Rossoneri.
Indeed, at that time, Berlusconi also seemed to have disappeared from the Italian political scene: in fact, coming and going from the residence of his friend Kenyan Briatore.
obviously, at that time, Studio Sport was careful dall'accostare too often the name of Berlusconi that of Milan.
Mid-November 2012 – The appearance:
Berlusconi triumphantly landed by helicopter at Milanello, venue of the training of Milan, and shall report to the entire team, rinfrancando players more disheartened. He asked the journalists not to report anything that told the players.
It is a success, in all senses: Studio Sport incenses the landing “dal cielo” President, and the team takes a great comeback to tie in Naples, scoring two goals with a young man whom he had jokingly asked to cut the ridge.
Tranquilli, Berlusconi is back, more alive than ever.
December 2012 – The fall of the government and the opening of the transfer market:
Like a bolt from the blue (but no), Cav. causes the fall of the government Mountains, throwing the public into a panic foreign. in Italian, Usual, the papers are divided between orgasms and curses.
We start sadly nth campaign, and our hero decides to start pinning, its double, a badge with the flag of Italy (for Him, Italy, has ci).
With perfect timing, began to circulate important names in the orbit of Milan: the return of Kaka, Balotelli, Drogba.
At the same time, you get rid of (old people) cocci, that for too long they take dust in the cupboard: Pato is returned in Brazil.
Our beloved Studio Sport starts to grind an infinite sequence of services where, more than talk of Milan… Berlusconi speaks!
Live interviews, to phone, recorded… In any case, no room for the usual populist rhetoric of the winning owner of the most successful club in the world.
obviously, during TV interviews, is often framed behind the scenes of yet another program cammellato where he went for campaign.
The badge with the Italian flag is always prominently, its double, and is expertly framed.
IL 25 January, at the suggestion of a friend, I realize that you have reached the pinnacle: during the nth service on (as no) Milan, there is a recorded telephone call to Berlusconi. In service aired today, mounted Presidentissimo with the voice of an infinite sequence of images of him smiling, truccatissimo, and with the staple in view. Not even a picture of AC Milan during training, or some player about to get to Milan.
Roba che Kim-il-Sung, compared, was a rookie.
Unfortunately, nearly a month in the elections. We will see still beautiful, fined fra, violations of the equal treatment, spettacolini with Santoro, Milan sent thousands of services on the loop.
I hope that, at least this time, part (the usual part) of Italians give a wake up, and not bite the usual pitfalls.
Do as Cosentino. Rather than making a loss and PDL vote, retire and do not vote.
Edit part 29 January: In short, Balotelli is officially a Milan player, for 20 million. Curious, as the owner of Milan, as well as premier candidate for the PDL, I defined “marcia mela” one month before. On the other hand, know, consistency is not the forte of this character.
Edit part 3 February: As expected, the campaign continues on the football field. Balotelli, on his debut, scored twice, kicking a penalty INEXISTENT last second, allowing Milan to beat Udinese 2-1
Edit part 19 May: With the rigor invented for Milan, and one refused to Siena, ends “electoral program in 2013” Berlusconi, as regards the scope football. The Championship is finished, Milan steals a beautiful Champion's League qualification, and will collect tens of millions of Euros in TV rights.
Tomorrow, trains at Open Studio.
It is to celebrate, a po’ as for the rise of Mediaset shares, that have doubled their value, since the fall of the government Mountains.