10 reasons why you are losing visitors
After speaking of methods to improve a title and thus increase the visits, it is also fair to put the other side, and speaking of the main reasons why there is something wrong in your site, something that is causing a decline in access.
Molto spesso si consulta il proprio profilo di Google Analytics o di un servizio di statistiche e ci si compiace dei propri numeri, but what if the curve begins to have a greater negative slope, or the number of accesses collapses?
There are periods where physiologically haul traffic, for example in August, and not to worry… someone, rightly, suggests not stop writing in the summer, vista the ease of finding a hot spot wifi or to connect via umts, but if you want to unplug or don't have access to the Internet, è meglio prepararsi ad un calo scontato delle visite in agosto 🙂
let's see, in periods where there shouldn't be a drop, what could be the reasons for the latter:
- Lack of new content, subscribers via RSS feed or returning visitors will understand that it will no longer be worthwhile to follow the blog, assuming that the author has lost interest or has nothing more to say. Undoubtedly, one gets a bad impression if one visits a blog whose last post is very dated.
- Copied or uninteresting content, who should come and read an article, if the latter has been copied verbatim from another site? remember, Also, Google penalizes this way of doing, causing a loss of positions in its SERP. They should be original content, but not quality, it is difficult for someone to appreciate, and may not even make a backlink and allow it to spread.
- Site layout too confusing, a user, especially if not too jaded, It tends to disorient if you visit a site too confusing, perhaps with 30 perfectly useless widget, a pop-up flash or java that fills the entire screen, Color not sufficiently countered that cause a tiring reading, and it will most likely leave the site after a few seconds, going to affect the Bounce.
- SPAM in the comments that was not canceled, this is a sign of abandonment of the blog, because it means that the author has no interest in… take care of your garden. in this case, forse sarebbe consigliabile un plugin per WordPress come Akisemet.
- No author's response to the comments or email, The Internet is a great place to exchange opinions, so why should I leave my comment on a blog, I probably will not have any response by the author, even a THANKS for commenting? Even e-mail, sometimes can be annoying, but anyone can carve 10 minutes a week to answer who writes an e-mail.
- Too many banner ads, are one thing extremely annoying because you should try to “mimetizzarli” qauanto possible, to minimize the visual impact. So, if a user is interested, clickerà ad, but if it is not, it is useless to use violent colors and pop up huge, rest assured that the user does not clickerà on that ad, but rather, will go away.
- Ortographic errors, argh! one of the things that bothers me most when I read an article you read things like, “That's why I want this?” “The apple is the pear”… These should be things that are taught in elementary school, but the web is full of people who have serious difficulties to write in their own language, and have the presumption to want to do this and get upset if someone points out mistakes. We must always re-read their articles before sending them!
- Times too slow load, now with broadband it is unacceptable that there is a loading time than a few seconds, then think about changing hosting service, if you experience excessive load times.
- Theme of the blog not too pleasant, It would have to write an entire article on the importance of the topic, some have seen an increase in visits by relying on a graph that develop a theme for your blog, for a fee. Too often we see combinations absurd, as red background and blue characters electrical or yellow.
- Too many java applets, any web developer will tell you that, in a clean html code, there will be fewer tags <script> possible, as slower computers suffer much heaviness of Java, and you risk a block or even a browser crash!