Blogging is dead? Long live blogging! Here's how and why you have to keep up with the times
The weight of the various media in recent 2 centuries, the baekdal.com
This important graph, shows us how, in the last 2 centuries, post from the Industrial Revolution to the present day, They have evolved the main means information.
Certainly, before the advent of the internet, the papers and then the TV have lorded, and the blogging phenomenon itself is very recent: which of us had ever seen one / had one before 4/5 years ago?
We did not even have time to get used, and make blogs become (perhaps because even the lack of a real free press and, true, Italian?) the main information tool, that Facebook, Twitter & company invaded our pages, giving the final push towards the ravine to the so-called Web 1.0, and opening the era of the Web 2.0.
The mainstream media nowadays, the baekdal.com
What is the situation nowadays, in 2009?
This interesting chart shows how the blogging phenomenon is already incredibly dropping, and is giving way to Social Networks and the microbloggin (is. Twitter).
Now the TV has only a very small space, even fewer newspapers, which in recent months they are facing the economic crisis by making numerous cuts to staff. In the so-called “free West” almost all TV and newspapers are more or less under the direct control of the “masters” politicians, and finally the mass is waking up and is heading towards forms more clear information.
In fact in our country, with the recent proposal of the League on the Right to Oblivion (View this video Marco Travaglio about) and with the bill that puts a gag on press freedom and imposes correction, you are trying to muzzle even the Web, but I think and hope it will never be possible to do so.
Returning to the chart, we can see how it is also becoming increasingly popular phenomenon of “Social Journalism”, ie sites that aggregate news from the most authoritative blog, to make it available in one, handy container.
In America (not, for the time being in Italy) It is spreading more and more the opportunity, in addition to subscribing to your RSS Feed, to download a podcast, with maybe weekly basis, to import your iPod and listen on the metro or jogging. This expands the possibilities of the blogger, allowing readers to hear what he has to say, without necessarily having a computer in front of you.
basically, in recent months the concept of LIVE has become increasingly established, and the incredible number of iPhones that have been sold, they show us how everyone now wants to always be connected and updated, maybe even on the street.
The websites called “static”, i.e. HTML sites that don't update often, they have already given way to blogs or various dynamic pages in PHP… all this in less than a decade! INCREDIBLE, true? 🙂
The main media of the future, the baekdal.com
And in the future? It is now clear that the crisis and the ease with which the Internet can be accessed today, reduce the paper to a niche medium, and the TV will serve mainly to play HD movies.
In turn, the blog, according to analysts, all converge in the company and in all that constitutes the Web 2.0, so it pays to be prepared, adapt to change, and start right now “push hard” not only on the RSS feed, but also on Twitter, the publication of articles in the aggregators and Social Networks, and yes, maybe even start to provide podcasts, What really uncommon in Italy.
What do you think of the change that is undergoing the blogosphere and across the web?